Something that you’ll often hear repeated time and time again regarding G2A’s marketplace is the fact that many indie developers openly declared that they would prefer having people pirate their games rather than buying them on G2A, and that’s saying something.īut why would any developer encourage you to steal their products? However, the company has also been mired in controversy for most of its existence, mainly due to its nature as a “grey market,” the number of illegally obtained or invalid keys that get sold on the platform, and more recently, a lackluster customer protection program. Over the years, G2A took many steps towards becoming an established and reputable gaming brand through various sponsorships and clever marketing efforts – and today they even sell merchandise and electronics. However, having had no success getting attention from big developers and publishers, the company moved in another direction, changing their business model to that of an open marketplace where anyone could sell game keys. G2A.COM Limited is a company founded in 2010 by Bartosz Skwarczek and Dawid Rożek, a duo of Polish entrepreneurs who sought to create G2A as a legitimate online store that would sell games at the lowest possible prices. In this article, we’ll briefly go over what G2A is, how they operate, why you might want to use their services, but also why so many people (customers and developers) don’t particularly like G2A and why you should probably avoid buying your games there. This Hong Kong-based company runs the largest key reselling marketplace in the world, and they seem to be consistently offering the best deals on video games, new and old alike.īut is this all a bit too good to be true?Ībsolutely. It’s only natural to always be on the lookout for the best game deals that you can find, and G2A is probably among the first places you’ll come across in that search. We strongly advise against it, as there are better alternatives. The company offers very limited customer protection and hides behind a number of anti-consumer policies, so if you’re buying games through the G2A Marketplace, you’re always running the risk of being scammed. G2A is a legal business, but not all transactions conducted there are legal.

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